Where traditional training methods meet cognitive science and behavioral psychology
meloranthivos emerged from a simple observation: most sales training focuses on scripts and techniques, but ignores how people actually make purchasing decisions. Our approach bridges this gap by combining neuroscience research with practical application, creating learning experiences that stick.
Developing evidence-based sales methodologies that transform how professionals connect with their clients
What started as curiosity about why some salespeople consistently outperform others led us down a fascinating path of research. We discovered that successful selling isn't about persuasion—it's about understanding.
We structure learning to work with, not against, how the brain processes information. Complex concepts are broken into digestible components that build naturally upon each other.
Understanding decision-making biases helps our students recognize buying patterns and respond appropriately, creating more authentic connections with prospects.
Every concept comes with real-world scenarios. Students don't just learn theory—they practice applying insights in controlled environments before facing actual sales situations.
Seven years of research and development have produced methodologies that consistently deliver measurable improvements in sales performance
Every technique we teach is backed by peer-reviewed research from psychology and neuroscience journals. We don't rely on outdated sales myths or unproven tactics.
Our programs adjust to individual learning styles and experience levels. Beginners get foundational concepts while experienced professionals dive into advanced psychological insights.
We partner with actual businesses to provide live case studies and practice scenarios. Students work on real challenges, not hypothetical situations from textbooks.
Our curriculum evolves as new research emerges. Students receive ongoing updates about the latest findings in consumer psychology and decision-making science.
Research Director & Methodology Lead
Minerva spent fifteen years studying consumer behavior at McGill University before joining meloranthivos in 2019. Her doctoral research on decision-making under uncertainty fundamentally shaped our approach to teaching sales professionals how to navigate complex buying situations. She believes that the best sales techniques feel natural because they align with how people actually think and decide.
When she's not buried in research papers, Minerva enjoys testing our methodologies in real-world settings, often surprising local business owners with impromptu consultations that demonstrate our principles in action.